Fast Fusion
Corporate Identity and Branding
Digital, Print and Video
Advertising Materials

Fast Fusion LLC came to multiplymedia as a new startup LLC with a patented product concept and a name, giving multiplymedia the opportunity to act as a turnkey marketing department in the crucial birthing stage of their company. This move allowed ownership, management and engineering to focus on delivering the product to the market place while ensuring that the market would be anxiously awaiting it's arrival.

Corporate identity design began with logo development that encompassed the historic simplicity and no-nonsense characterisitics of the industry. With a foundation established in tradition and mass appeal, multiplymedia developed advertising materials with compelling visual design that somewhat broke from these visual traditions to create a fresh buzz to support Fast Fusion's fresh product.

As product design and engineering efforts began multiplymedia worked closely with Fast Fusion management and engineering personnel to produce a media schedule including print, web and digital media to support Fast Fusion's upcoming calendar of tradeshow appearances and distributorship meetings.

As all individual media elements were delivered on time, multiplymedia's strategies and designs proved to be immediately effective in creating positive buzz surrounding the product. The web site strategy was able to draw almost immediate attention from European and Asian distributors before the first polyethylene pipe fusion machine rolled off of the production floor.

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